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According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include: The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook; Privacy controls for the consumer; A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them; An activity stream that incentivizes more social sharing activities among shoppers.

Reverse Frictionless Economy?